samplistick in the media

“My expertise is the customer perspective. I know that trying before buying is a crucial factor in every beauty purchasing decision,” emphasizes the 51-year-old, positioning herself with her start-up as a “sustainable and digital solution for cosmetic samples.” Her idea was well received – by investors and institutions specializing in green funding, including the NRW Bank, Kuer.NRW and Grüne Gründungen NRW.

The perfumery retail sector is undergoing a profound change. “The trend points clearly towards niche and individual products,” confirms Elmar Keldenich, Managing Director of the German Perfumery Association. The start-up samplistick and its unique solution has its finger on the pulse of the times and enables retailers to offer samples of these products as well.

Shampoo, deodorants, make-up or perfume – small bottles with samples of new beauty products are often found in shopping bags. Many customers don’t appreciate these give aways; containers often end up unopened in trash. Unnecessary! With samplistick retailers can give their customers the samples of the wanted product.

The invention of founder Daniela Muendler from Duesseldorf is qualified to finally make the industry more sustainable. She has developed a so-called Samplistick made from recycled plastic, which you can use to easily fill your own perfume samples – rather than taking ten with you, which will then gather dust in a corner of the bathroom and never be used. The product is the size of a lipstick and can be twisted open – the similarity in name to lipstick is obviously intentional.

Beauty sampling reinvented – sustainability meets innovation: Duesseldorf’s founder Daniela Mündler develops a solution for contemporary beauty consumption.

Sampling of perfumes and cosmetics generates a lot of waste. With Samplistick, Daniela Muendler wants to make sampling individual and recyclable – and offer the customer an additional benefit.

The perfumery is a place of longing. We believe that every customer has the right to design their beauty routine according to their own wishes. Personal advice provides security and delights with every visit.

At the end of 2021, Daniela Mündler founded Samplistick all by herself. Her start-up produces recyclable packaging in which retailers can fill samples of perfumes or cosmetics for customers. The idea is that sellers use Samplistick to give away those product samples that customers are actually interested in, instead of handing out random sachets of creams or fragrances.

Last week, Daniela shared her experiences between corporate and entrepreneurship with our ada Fellows in the Expert Lecture “Entrepreneurial Strategies for Corporate Success”.

The little savior: Trying out creams or perfumes is like a sensory excursion where we always discover new favorites. To ensure that testing uses as few resources as possible, there is the new “samplistick” – a stick made from 100% old plastic that can be recycled after use and into which samples can be filled in at perfumeries.

Baslerbeauty scores with innovative sampling. Small but mighty – that’s samplistick. (German only)

So far beauty samples often end up in the garbage can. Thanks to the innovative samplistick™ system customers are now able to get the sample of their choice in the perfumery. No matter if fragrance, care or make-up. (German only)

samplistick™ – sampling reinvented. Traditional sampling in perfumeries often ends in the trash can. Daniela Mündler’s concept is as well individualized as it is sustainable.

Dr. Nicole Hoffmeister-Kraut, minister of economics of Baden Wüuettemberg: “Retailers need to find creative answers to consumers’ purchasing behavior, which has changed dramatically as a result of digitalization – both stationary and digital.” (German only)

In the autumn issue of the trade magazin PROFILE Daniela Muendler describes the advantages and benefits of using samplistick™ in beauty sales. (German only)

In the summer issue of the VdU trade magazin UNTERNEHMERIN, Daniela Muendler speaks about the idea of samplistick™ and her motivation.

With samplistick™ every customer gets his or her individual sampling on demand. The stick consists to 100% of recycled plastics and is digitally marked.

“try before you buy” – sustainable sampling?! Daniela Muendler introduces samplistick™ on the official B2B portal of the National Beauty Association “parfuemerienachrichten.de”.

Interview between KUER.NRW and Daniela Muendler, CEO and founder of samplistick GmbH. On behalf of the Ministry of the Environment, Nature and Transport of the State of North Rhine-Westphalia KUER.NRW supports founders and start-ups of the future industries climate, nature, energy efficency and sustainability.

Introducing samplistick™ as a sustainable and innovative method of sampling in all of its branches, UNIQUE by baslerbeauty, a retailer from Bietigheim-Bissingen, has been awarded at the idea competition “Shopping experiences in stationary retail – best practices for Baden-Wuerttemberg” by the Ministry of Economics of Baden-Wuerttemberg.

Bietigheim-Bissingens’ beauty retailer UNIQUE by baslerbeauty won the idea competition “Shopping experiences in stationary retail – best practices for Baden-Wuerttemberg” by the Ministry of Economics of Baden-Wuerttemberg.

Introducing samplistick™ as a sustainable and innovative method of sampling in all of its branches, baslerbeauty, a retailer from Bietigheim-Bissingen, has been awarded in the idea competition “Shopping experiences in stationary retail – best practices for Baden-Wuerttemberg” by the Ministry of Economics of Baden-Wuerttemberg.