samplistick newsroom

Daniela Muendler has made a name for herself as a pioneer in the beauty industry. With her start-up samplistick, she is focusing on a sustainable and customer-oriented solution to banish the traditional plastic sample from the market. Her many years of experience in leading positions at L’Oréal, Douglas and LVMH have paved the way for her to enrich the industry with fresh ideas. In this interview, she gives us an insight into her motivation and the challenges of founding her green start-up.

Instead, manufacturers are required to focus on innovative, sustainable and measurably efficient marketing strategies. This saves them costs, reduces their carbon footprint and ensures a positive image. There are already proposed solutions on the market. The start-up samplistick, founded by Daniela Mündler, offers to fill the desired product into recyclable packaging using a spoon on the tester and cooperates with Weleda, among others.

“My expertise is the customer perspective. I know that trying before buying is a crucial factor in every beauty purchasing decision,” emphasizes the 51-year-old, positioning herself with her start-up as a “sustainable and digital solution for cosmetic samples.” Her idea was well received – by investors and institutions specializing in green funding, including the NRW Bank, Kuer.NRW and Grüne Gründungen NRW.

The perfumery retail sector is undergoing a profound change. “The trend points clearly towards niche and individual products,” confirms Elmar Keldenich, Managing Director of the German Perfumery Association. The start-up samplistick and its unique solution has its finger on the pulse of the times and enables retailers to offer samples of these products as well.

Shampoo, deodorants, make-up or perfume – small bottles with samples of new beauty products are often found in shopping bags. Many customers don’t appreciate these give aways; containers often end up unopened in trash. Unnecessary! With samplistick retailers can give their customers the samples of the wanted product.